The queen has done it again. If you’re not already obsessed with Grace Beverley, you need to be.

Grace Beverley is back with another jaw-dropping move: a new SHREDDY product and waitlist aimed squarely at the PCOS supplement space. It taps into something she’s always done well, spotting where women are underserved, listening to what her community is actually struggling with, and building products that feel like a response rather than a pitch.

And when you zoom out, this launch isn’t random. It’s the latest proof of how she’s built an £8m empire through a founder-led funnel that blends identity, storytelling, and community insight into a growth engine. Long before TALA hit £6m in year one, she was testing this system—recipe PDFs, student life content, Shreddy workouts, transparency about burnout, productivity diaries, and now a product tackling one of the most confusing corners of women’s health.

You might mistake this as another ‘influencer’ launch. But that is soooo not it.

It’s the continuation of a decade-long strategy where her personal narrative drives awareness, her audience signals the problems they want solved, and her brands deliver the solution.

The real engine is a founder-led growth system that drives every part of her ecosystem - from app downloads, to product sales, podcast growth, book sales, and media leverage.

The system looks like this:

Before she had products, she had attention and distribution. Something every founder is desperate for these days.

Back in the early days, her Instagram content which she posted under the username GraceFit wasn’t simply fitness content. Looking back it’s how she created early-stage demand. By posting:

This built three things:

That’s the first pillar of a founder-led system: identity not information.

Grace hasn’t just been spraying and praying the products she builds are right. She’s been harvesting community insights for years. She built exactly what her audience was already telling her:

→ “I want easy workouts to follow.”
She built Shreddy app.

→ “I want cute, aesthetic activewear that doesn’t cost half my rent.”
She built TALA.

→ “I want to stay organised but feel human about it.”
She built The Productivity Method.

None of these came out of formal focus groups (or maybe you could see her whole audience as one big focus group). They came from listening at scale.

This is what most founders miss. They want the perfect persona when what they actually need is to sit in the comments section and read what people are struggling with.

Grace did that instinctively.

Grace doesn’t promote products. She tells stories that make the products feel obvious.

Examples:

Every piece of content she creates has an underlying common narrative:

“I’ve figured this out for myself, and now I want to share this with you.”

That emotional arc and storytelling is why her launches don’t even feel like a sales pitch.
The story is the pre-sale.

This is where she separates herself from typical influencers-turned-founders. She didn’t stay trapped in Instagram. She expanded the conversation into diversified media:

Each channel does a different job:

Podcast: depth, thought leadership, vulnerability
YouTube: vlogs, storytelling, lifestyle, transparency
Instagram: short-form stories, aesthetic, product, community, automated sign-ups
TikTok: virality, relatability, reach, personality, humour
Book: authority, longevity
Press: legitimacy

This is the founder-led flywheel most people ignore.

Grace doesn’t have three separate brands.

She has:

One founder identity → many businesses acting as solutions to problems

Her audience enters through one of many doors including:

Then they migrate across her ecosystem.

Someone might follow her for career content.
Then they hear the podcast.
Then they buy a planner.
Then they check out TALA.
Then they join the Shreddy app.
Then they buy her supplements.

Grace recently posted super juicy content about her wedding. You best believe that if Grace built a wedding brand, it would BLOW the eff up as well.

This is the part people overlook:

Grace’s brands are not “influencer side hustles.”
They are fully operational DTC and digital product businesses with:

Grace creates demand.
The system supplies it.

This is what a true founder-led funnel looks like.

A founder-led growth system works when:

This is why her companies don’t just go viral; they stay relevant.
This is why TALA hit £6 million after it’s first year of launch.
This is why her net worth is reportedly £8m. .

She didn’t rely on a niche.
She built a whole universe.